Role: Designer

Julian Thompson

Julian Thompson is a design leader, strategist, and the founder and CEO of Rooted by Design.

I was tasked with creating the logo, visual identity, branding and brand positioning.

Branding

Logo, Logomark, Colour Palette, Typography

Digital

Instagram Post GIF, Social Media Posts, Social Media Stories, App Icons, Media Icons

Print

Business Card, A5 Flyer, Seal of Approval, Stickers, OOH Poster, OOH Billboard, Tote Bag

Packaging

Protein Bar Packaging, Luxury Display Box

The Outcome

The branding has given Brazn a clear, confident identity to move forward with. The branding is bold, cohesive and ready for the progression of the platform. Brazn will stand out among the community support platforms as an informative brand building and educating a meaningful community.